How many Polish companies have a website?
In short
161,141 of 734,565 active Polish companies have a website in our data, about 22 percent. The share is not evenly spread. It runs to 33 percent in IT and software and drops to 12 percent in transport and logistics, and it rises steadily with revenue from 24 percent at the bottom of the register to 60 percent at the top.
On this page
The number
About one Polish company in five has a website we can find. 161,141 domains across 734,565 active registered entities.
This surprises people who work from Western European data, where domain coverage in commercial databases is routinely quoted at seventy or eighty percent. Those figures usually describe the subset of companies a vendor has enriched, not the register.
Why it matters for prospecting
Most prospecting stacks start with a domain. You find a company, you look up its website, the tool finds employees, guesses an email pattern and verifies it. Remove the website and the chain breaks at step one.
That means a domain-first workflow applied to Poland is not covering the Polish market. It is covering the twenty two percent of it that happens to be online, and that slice is systematically larger, richer and more urban than the market as a whole.
The companies you lose are not marginal. Transport and logistics, one of the strongest Polish export sectors, has the lowest web presence in the register.
By sector
| Sector | Companies | With a website |
|---|---|---|
| Professional Services | 112,348 | 23.7% |
| Manufacturing and Industry | 80,894 | 27.6% |
| Real Estate | 73,941 | 13.0% |
| Construction and Trades | 69,839 | 17.9% |
| Wholesale and Distribution | 68,365 | 23.2% |
| Transport and Logistics | 39,156 | 12.0% |
| IT and Software | 38,549 | 33.4% |
| Retail and E-commerce | 31,192 | 17.2% |
| Food and Hospitality | 26,931 | 19.6% |
| Marketing and Media | 22,385 | 33.1% |
| Health and Medical | 20,721 | 29.3% |
| Education and Training | 18,254 | 29.0% |
| Finance and Insurance | 17,400 | 26.0% |
| Leisure, Arts and Travel | 14,488 | 27.4% |
| Uncategorised | 70,820 | 19.2% |
The spread runs from thirty three percent in IT and software down to twelve percent in transport and logistics. Real estate at thirteen percent is a definitional artefact: many of those entities are property holding vehicles that never trade publicly.
By revenue band
Filed revenue is available for 339,129 companies. Within that group the pattern is clean.
| Revenue band (PLN) | Companies | With a website |
|---|---|---|
| Under 100,000 | 138,114 | 23.6% |
| 100,000 to 500,000 | 85,861 | 30.2% |
| 500,000 to 2m | 63,471 | 35.5% |
| 2m to 10m | 38,052 | 45.3% |
| 10m to 50m | 11,280 | 56.4% |
| Over 50m | 2,351 | 60.3% |
Even at the top of the register, forty percent of companies turning over more than fifty million zloty have no website we can find. Web presence in Poland tracks size, but it does not determine it.
By region
| Voivodeship | Companies | With a website |
|---|---|---|
| Mazowieckie | 244,632 | 19.4% |
| Wielkopolskie | 69,374 | 22.1% |
| Śląskie | 67,762 | 26.2% |
| Małopolskie | 65,352 | 23.6% |
| Dolnośląskie | 61,671 | 22.7% |
| Pomorskie | 43,486 | 24.5% |
| Łódzkie | 32,143 | 22.7% |
| Kujawsko-Pomorskie | 24,181 | 23.4% |
| Zachodniopomorskie | 23,273 | 22.1% |
| Lubelskie | 22,231 | 21.1% |
| Podkarpackie | 21,716 | 22.2% |
| Lubuskie | 13,312 | 20.0% |
| Podlaskie | 13,069 | 21.6% |
| Warmińsko-Mazurskie | 12,440 | 22.8% |
| Świętokrzyskie | 10,041 | 22.4% |
| Opolskie | 9,525 | 24.6% |
Śląskie leads at twenty six percent and Mazowieckie sits last at nineteen. That is counterintuitive until you look at what Mazowieckie contains: a very large population of small Warsaw holding and service entities that never needed a public presence.
What to do about it
Build lists from the register, not from the web. The Polish register gives you the company, its address, its activity classification and, for about half, its filed revenue. That is enough to define a target set without a domain ever being involved.
Use the register identifier as the join key. Matching on company name against Polish entities fails often, because names are long, contain the full legal form and are inconsistently abbreviated. The KRS or NIP number does not have that problem.
Treat domain presence as a signal rather than a requirement. A company with no website and eight million zloty of turnover is not a bad prospect. It is a prospect your competitors tools cannot see.
How this was measured
Domain presence means we hold a website domain associated with the company record, from register filings, published contact details or verified matching. It does not mean the site is live today.
The population is the 734,565 active registered entities in our Polish snapshot as of August 2026. Percentages are calculated against the full population of each group, not against enriched subsets.
Frequently asked
How many Polish companies have a website?
Which Polish sector has the lowest web presence?
Does web presence increase with company size in Poland?
Why is domain coverage so low compared with commercial databases?
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